Color: The Art Full Part of Daily Life

Posted: October 27, 2014 in The Store

colorwheelArtists and colors are joined together at the hip.  Color communicates to the emotions.  In many cases color can convey messages as effectively as words.  But color lives a vibrant life outside the artist’s studio.  Color is a part of daily life to such a degree we don’t always take notice. Here are few examples.

Can you imagine a taxi cab dashing along the street in purple, or red instead of yellow?  May it never be.  Yet the bumblebee yellow of taxi cabs wasn’t always yellow.  In 1905 on the streets of New York, cabs were painted red and green.  In Connecticut, at his car company, Albert Rockwell created a taxi cab with a 15-horsepower engine and the two-tone shades.  Handed down via word of mouth, it’s said that his wife urged him to use yellow paint to make the cabs more outstanding.  By around 1909 New York cabbies were tooling around in bumblebee yellow.

The Fleer Chewing Gum Company was experimenting with a new gum recipe. The gum was intended to be less sticky and more flexible in order to produce larger bubbles.  The company had in storage, a large quantity of pink dye which was poured into the batch.  And that is how chewing gum became pink.   

frameThe color red is astounding. Emotionally intense, red stimulates a faster heartbeat and breathing.  It is also the color of love.  Red cars are popular targets for thieves.  In decorating, red is usually used as an accent.  Decorators say that red furniture should be perfect since it will attract attention.  Red is most likely affiliated with food. It is typically prominent or at least present in restaurants and is shown to be an appetite stimulant.

emeraldGreen symbolizes nature.  It is the easiest color on the eye and can improve vision.  It is a calming, refreshing color.  Guests waiting to appear on TV shows, wait in “green rooms” to relax.  Hospitals often use green because it relaxes patients.  Dark green is masculine, conservative, and implies wealth.      

blue m&msBlue is one of the most popular colors but it is one of the least appetizing.  Blue food is rare in nature.  Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple.  When food dyed blue is served to study subjects, they lose appetite.


You might find it interesting to start observing where and how colors are used off the canvas.  There may be lessons to be learned as artistic observers.

A.S. Pirozzoli

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